Tutorial 5: The Comic Standardised Style Guide
Consistency builds a recognizable brand.
Why Use a Style Guide?
Without a guide:
- Characters change
- Colors change
- Quality varies
With a guide:
- Faster production
- Stronger branding
- Better audience recognition
Character Standards
Main Character
Small friendly robot White and blue body Round eyes Simple design Expressive emotions
Always keep these details.
Color Palette
Primary
- Blue
- White
Secondary
- Orange
- Grey
Accent
- Yellow
Limit your palette.
Art Direction
Line Art
- Clean
- Readable
- Consistent thickness
Expressions
- Exaggerated
- Easy to understand
Backgrounds
- Support the story
- Do not distract
Typography
Use:
- Easy-to-read fonts
- Large speech bubbles
- Short dialogue
Panel Structure
Recommended:
Short Comic
- 4 Panels
Story Comic
- 6–8 Panels
Emotional Story
- 8–12 Panels
Quality Checklist
Before publishing:
- Character consistency
- Correct anatomy
- Clear dialogue
- Strong ending
- Mobile-friendly layout
Golden Rule
If readers recognize your comic without seeing your name, your style guide is working.